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In her role as manager, client services at CooperKatz & Company, Rachael Adler leads the public relations efforts of the Association of National Advertisers (ANA), the recognized authority in identifying best practices and promoting collaboration and accountability within the marketing profession; the healthcare division of Noblis, a nonprofit science, technology and strategy organization; and U.S. Preventive Medicine, a company working to organize and advance a culture of prevention throughout America. She also supports the ongoing PR program for TowerGroup, a research and advisory services firm focused on the global financial services industry.
Her previous work at CooperKatz includes: managing Capgemini Health’s highly-successful speakers bureau program; helping to launch Triomega, a marine-based omega-3 dietary supplement, in the US market; spearheading the launch program for Mind Body New York, a new integrative medical practice in Manhattan; and supporting the 150th anniversary of the invention of the safety elevator and the launch of the NextStep escalator, both on behalf of Otis Elevator Corporation.
Previously at Hadassah, a non-profit organization, Ms. Adler implemented integrated marketing campaigns to promote study abroad programs in Israel. Her work there including driving public relations, advertising, collateral materials, interactive and direct mail initiatives. She also developed crisis communication strategies to increase the North American public’s awareness of safety and security measures concerning Hadassah’s youth programs. Earlier in her career, Ms. Adler worked at the National Multiple Sclerosis Society in the special events department.
Ms. Adler holds a bachelor’s degree in communications from Pennsylvania State University.
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