Over a marketing career spanning more than 40 years, Ralph Katz has balanced sharp strategic insights with disciplined creativity to tackle some of the most complex projects and programs ever conceived for corporate America. Starting in the early 1970s, he worked as a media planner with Ted Bates & Company, one of the iconic New York advertising agencies of the time. In 1977, Ralph moved to Burson-Marsteller Public Relations where his professional experience expanded with the explosive growth of the agency. For much of his tenure he led Burson’s highly-regarded creative services division. In 1996, he followed his entrepreneurial spirit and with long-time colleague, Andy Cooper, launched CooperKatz & Company.
Career highlights include creative direction of multiple special events to celebrate the Bicentennial of the New York Stock Exchange; management of the Federal Express-sponsored Laser and Light show in downtown Calgary for the 1988 Winter Olympics; and creative leadership of an award-winning multi-city Olympic touring exhibit for BellSouth.
At CooperKatz, Ralph has led the firm’s comprehensive communication and creative assignments for Amway, The Association of National Advertisers (ANA), including 20 years as executive producer of their annual conference; Discovery Networks’ Upfront advertiser presentations, the 100th anniversary of the invention of air conditioning for Carrier Corporation; the 150th anniversary of the invention of the safety elevator for Otis Corporation; an on-going advertising program for the American Institute of Certified Public Accountants’ (AICPA) Certified Global Management Accountant designation, eight years of outreach for Polar USA exercise assessment equipment; and the environmental benefits of two-wheel transportation including the Vespanomics program for Italy-based Piaggio, parent of the Vespa motor scooter.
In building CooperKatz, he and Andy, along with Anne Green, president and CEO; long-time CFO Dorothy Sonnenburg; and other members of the senior management team, worked to achieve their vision of an agency culture of collaboration, caring and purpose. The agency has been featured on the Crain’s New York “100 Best Places to Work in NYC” list for the past three years and was recently recognized as one of New York Observer’s “50 Most Powerful Firms in New York City.” This agency environment has fostered award-winning creative campaigns, above average employee tenure, and long-running strategic client partnerships.
Ralph holds a Bachelor of Arts from Case Western Reserve University and a Master of Science from the Newhouse School of Syracuse University. He has headed several non-profit boards and has traveled a half-dozen times to the most rural region of Honduras with a group of professionals to create an educational infrastructure for the children of the Agalta Valley.