As an account supervisor at CooperKatz, Katy Hendricks serves as a key account team member for Coldwell Banker Real Estate LLC and Petfinder.com. She has also recently worked with the National Fire Protection Association (NFPA) to celebrate and promote the 60th anniversary of its mascot, Sparky the Fire Dog®, as well as Kroll Bond Ratings Agency, Inc., a Nationally Recognized Statistical Rating Organization to help kick-off its PR program in 2011. For every client endeavor, Katy combines a passion for creative thinking with a strategic approach to her clients’ businesses to ensure solid results.
Since joining the agency in 2007, Katy has supported numerous communications initiatives for CooperKatz clients. She helps to plan and drive ongoing media relations / outreach for all her accounts and is noted for brainstorming fresh angles and approaches to meet client objectives. For two years, she worked to build the leadership profile of the Noblis Health Innovation by fostering media relationships, developing targeted advertorial campaigns and securing multiple thought-leadership byline articles and conference speaking opportunities. She also played a significant role in ramping up the public relations campaign for HowStuffWorks.com, a subsidiary of Discovery Communications Digital Media group, and Garanimals, the iconic children’s clothing and toy brand known for its mix and match philosophy.
In the digital arena, Katy has built strong capabilities in blogger relations and social media analysis by conducting viral outreach for the online launch of ShopVogue.TV, heading in-depth social media monitoring for Colgate-Palmolive and spearheading many of Petfinder.com’s innovation online programs.
Prior to joining CooperKatz, Katy held several internships in marketing, event planning and public relations and represented the University of Florida in two award-winning national communications competitions. She holds a bachelor's degree in public relations from the University of Florida.