With 13 years of experience in consumer product and business-to-business communications, Meredith Topalanchik combines a passion for media and client relations with a strong creative voice. In her role as vice president / director, client services at CooperKatz, she leads public relations programs for Coldwell Banker Real Estate LLC and provides strategic leadership for the account teams supporting Polar, the leader in heart rate monitoring and fitness assessment technologies and the Association of National Advertisers (ANA). She also supports the agency's CK Digital practice which helps clients develop and execute effective social media and digital strategies.
Her previous experience at CooperKatz includes driving a broad range of initiatives for Petfinder.com, National Fire Protection Association (NFPA), MSN.com, Piaggio USA (manufacturer of the iconic Vespa® motor scooter), ShopVogue.TV, flip.com, WeatherBug, Invest Northern Ireland and Virgin Mobile USA.
Prior to joining CooperKatz, Meredith spent five years at Freeman Public Relations. There, she successfully executed a variety of campaigns ranging from new toy introductions to special events for clients such as Fisher-Price, Rubbermaid Tough Tools, Strait-Line Electronic Tools and Jeep Consumer Products. She also executed strategic programs and launch events for Staples, The Home Depot, MasterCard and Pitney Bowes while at Alan Taylor Communications.
Currently, Meredith serves on the board for the Penn State College of Communications Ad/PR Affiliate Program Group (APG). She is a member of the Public Relations Society of America (PRSA) and serves on the mentoring committee of the PRSA NY Chapter. She has also spoken on panels for the Council of Public Relations Firms. Meredith is a 1999 graduate of the Pennsylvania State University College of Communications with a bachelor's degree in advertising / public relations.