In her role as director, client services at CooperKatz, Rachael Adler leads the public relations efforts for the Guardian Life Small Business Research Institute, an intellectual resource devoted to better understanding America’s small business owners; Physicians Foundation, a nonprofit organization that seeks to advance the work of practicing physicians and improve the quality of healthcare for all Americans; and Gap International, a global management consulting company.
Her other recent work included heading the strategic direction and public relations execution for Noblis Health Innovation, a non-profit advisory firm to health providers; TowerGroup, a research and advisory services firm focused on the global financial services industry; and The National Children's Study, a federal research project focused on the impact of environmental factors on child health and development.
Earlier at CooperKatz, Rachael managed Capgemini Health's highly-successful speakers bureau program; lead PR efforts on behalf of U.S. Preventive Medicine, a company working to advance a culture of prevention throughout America; helped to introduce Triomega, a marine-based omega-3 dietary supplement, in the U.S. market; spearheaded the launch program for Mind Body New York, an integrative medical practice in Manhattan; and supported the 150th anniversary of the invention of the safety elevator and the launch of the NextStep escalator, both on behalf of Otis Elevator Corporation.
Previously at Hadassah, a non-profit organization, Rachael implemented integrated marketing campaigns to promote study abroad programs in Israel. Her work there included driving public relations, advertising, collateral materials, interactive and direct mail initiatives. She also developed crisis communication strategies to increase the North American public's awareness of safety and security measures concerning Hadassah's youth programs. Earlier in her career, Rachael worked at the National Multiple Sclerosis Society in the special events department.
She holds a bachelor's degree in communications from Pennsylvania State University.