In her role as executive vice president of business development and client services at CooperKatz, Rachael Adler provides strategic leadership, account oversight and planning for many of the agency’s business-to-business, healthcare and professional services clients.
Her recent work includes establishing strategic direction and leading public relations execution for: The Physicians Foundation, a national non-profit seeking to advance the work of practicing physicians; Navigant Healthcare, a Navigant Consulting practice that works across the healthcare landscape; Fiserv, a leading technology provider to financial institutions; and the Alliance to Advance Patient Nutrition, a targeted hospital campaign focused on generating awareness of hospital malnutrition.
Earlier at CooperKatz, Rachael managed Capgemini Health’s highly-successful speakers’ bureau program and led PR efforts for such clients as: the Guardian Life Small Business Research Institute; Gap International, a management consulting company; U.S. Preventive Medicine, a company working to advance a culture of prevention throughout America; TowerGroup, a research and advisory services firm focused on the global financial services industry; and Noblis Health Innovation, a non-profit advisory firm to health providers. She also helped to launch The National Children's Study, a federal research project focused on the impact of environmental factors on child health and development, and promoted the introduction of Triomega, a marine-based omega-3 dietary supplement, in the U.S. market.
Previously at Hadassah, a non-profit organization, Rachael implemented integrated marketing campaigns to promote study abroad programs in Israel. Her work there included driving public relations, advertising, collateral materials, interactive and direct mail initiatives. Earlier in her career, Rachael worked at the National Multiple Sclerosis Society in the community development department.
Rachael holds a Bachelor of Arts in Communications from Pennsylvania State University.