For more than 18 years, CooperKatz has provided public relations and creative services support to the Association of National Advertisers (ANA), the premier trade group representing more than 575 companies with over 10,000 brands that collectively spend some $250 billion in marketing communications.
The ANA’s goal is to be positioned as the leader of the marketing community and an indispensable resource to marketing professionals.
CooperKatz has helped the ANA address numerous important industry issues, including behavioral targeting, direct-to consumer pharmaceutical advertising, measurement and marketing to children. We’ve also supported the Association’s robust thought leadership program by writing speeches and bylines, disseminating research findings and publicizing its many industry conferences and forums. In addition, we have produced and staged the ANA’s signature event, the ANA Annual Conference for the past 17 consecutive years – an event attended by more than 2,000 marketing and media executives.
The CooperKatz team also promotes joint industry initiatives supported by the ANA, including Ad-ID, the standard for identifying advertising assets across all media platforms.
As a result of our collaboration, the ANA and its CEO have become go-to resources for scores of reporters who want insights and perspectives on the marketing industry, and ANA media coverage has grown to a dominant level across both trade and top-tier outlets.
As part of our thought leadership campaign for the ANA, CooperKatz first established a blogging platform in 2005 so that Association senior executives could share their perspectives on a wide array of industry issues.
Today, three ANA blogs address a range of different marketing concerns. ‘Marketing Musings’ is the blog of CEO Bob Liodice, who comments on major industry trends and challenges. ‘Regulatory Rumblings’ is the blog of Dan Jaffe, EVP/Government Relations, who posts about governmental actions and public affairs issues affecting marketers. ‘Marketing Maestros’ is a blog co-authored by several senior ANA leaders, who share marketing best practices and insights.
These blogs have become an important thought leadership channel for the ANA as well as a public record of its perspectives and positions. Many trade journalists subscribe to the platform’s RSS feeds and routinely quote ANA blog posts in their coverage.
The Association of National Advertisers (ANA) Annual Conference is the premier marketing event for the advertising community. Each year, more than 2,500 senior media and marketing executives gather for this content rich, professionally produced three-day gathering featuring speeches, panels, videos, award presentations and celebrity entertainment – all dramatically staged with custom sets, lighting, design and graphics.
As the Association’s long-time executive producers and technical directors, CooperKatz along with DePalma Production, Inc. has produced this conference for the past 19 years. Among its many responsibilities, CooperKatz and DePalma work with ANA to set the agenda including presentations by CEOs and Chief Marketing Officers of some of the most prominent US corporations and advertising agencies; design the overall look and feel of each year’s conference; senior produce the opening video; create the theme and speaker introductory PowerPoint graphics used throughout; oversee all pre-production technical planning and onsite staging; coordinate with the more than 15 guest speakers on their presentations; schedule and run all rehearsals including speaker coaching; and serve as a liaison with several of the major conference sponsors on their dinner presentations.
Over the years, CooperKatz and DePalma have orchestrated the performances of a wide variety of well-known musical, sports, television and radio stars for these events.
Besides the presentations on the main stage each year, CooperKatz and DePalma have been responsible for staging many surrounding activities for audiences of 25 to 200 including panel discussions, presentations, break-out sessions, receptions and the ANA Board of Directors meeting.