The Consulate General of Belgium retained CooperKatz to conduct a comprehensive study of the best ways to raise Belgium’s economic profile in the U.S.

The engagement assessed the country’s current image, unique benefits and competitive position as a convenient, cost-effective venue for U.S. companies operating abroad. Components of the study included a thorough review of Belgium’s five Web sites and prior advertising campaigns, as well as interviews with government officials, executives from U.S. companies located in Belgium and site selection consultants. CooperKatz also analyzed U.S. communications efforts of six ‘competitive countries.’ A detailed set of marketing/PR recommendations resulted from the analysis, including a distinctive brand positioning.