Online advertising network and technology provider, Collective Media, tapped CooperKatz to promote its growing suite of services and solutions to advertising / marketing and general business audiences.

Differentiation is a key objective in forging a communications strategy for Collective Media, given that it operates on a crowded landscape of over 300 ad network competitors.

To reach premium online publishers, brand advertisers and their advertising and media buying agencies, CK developed a multi-tiered campaign to build relationships with advertising and marketing industry journalists. This included pitching major Collective Media announcements and leveraging hot topics in the industry to drive coverage in such outlets as Advertising Age, MediaPost, ClickZ, Crain’s New York Business and others.

CooperKatz also worked to position Collective Media CEO, Joe Apprendi, as a ‘go to source’ for journalists.  Apprendi’s comments, bylined articles and Letters to the Editor have been featured in such outlets as the Wall Street Journal, Los Angeles Times, Advertising Age and the Los Angeles Business Journal, as well as across in numerous trade outlets.
 
   
 
   

CooperKatz worked closely with Collective Media in conceiving, planning and launching the company’s first video blog platform. 

Titled ‘Collective Thinking,’ the vlog offered an effective new channel for spotlighting the insights and thought leadership of the Collective Media team on critical issues facing the online advertising industry. The CooperKatz team helped drive the project from its inception through execution, including: providing input on the look, feel and functionality; identifying a broad range of hot topics for comment by CEO Joe Apprendi and other executives; and editing each discussion into a tight, compelling piece under three minutes.