To help position Guardian Life Insurance Company of America as a knowledgeable resource about small business owners, CooperKatz developed a comprehensive thought leadership campaign that promotes original research through extensive media outreach.
As part of this initiative, we helped established The Guardian Life Small Business Research Institute – an intellectual resource combining ground-breaking research that the company commissions with the expertise of people within the Guardian Life family who have deep experience in the small business community. In The Institute’s inaugural year, we launched The Guardian Life Index: What Matters Most to America’s Small Business Owners – a comprehensive and methodologically innovative new study that provides a better way to understand how America’s small business owners think and act. CooperKatz also assisted in the design, content creation and development of The Institute’s Web site, www.smallbizdom.com.
Through ongoing support, CooperKatz ‘mines’ the rich data available in The Guardian Life Index tying this to current news and trends, helping to further position Guardian as the ‘go to’ small business resource.
