Sarah Lawrence College, a preeminent liberal arts institution 30-minutes outside of New York City, partnered with CooperKatz to enhance its reputation nationwide.
Sarah Lawrence College sought the support of CooperKatz to build greater awareness and understanding of its distinctive pedagogical model – as well as to balance negative perceptions of the institution as “America’s most expensive college.” CooperKatz worked closely with the College’s president, executive team and marketing / communications professionals to identify and refine key messages on why Sarah Lawrence is unique among its peer institutions. We then developed an outreach strategy designed to spotlight the College’s achievements, its intensive one-to-one approach to undergraduate education and its alumni successes.
CooperKatz created a strategic portfolio of story angles designed to bring different aspects of Sarah Lawrence College and its pedagogical approach to life for media and key audiences. The team coordinated a media tour for the President and Vice President of Administration, which resulted in face to face meetings with 14 top reporters from outlets such as the Washington Post, New York Times, Huffington Post, Chronicle of Higher Education and Inside Higher Ed.
Prominent national media coverage has followed, including in the New York Times as well as a contributed article on Huffington Post by President Karen Lawrence – where she addresses on the cost-versus-value question relative to a Sarah Lawrence College education.
