Committed to building world-class brands through elegantly simple and unexpectedly fresh strategies, global strategic branding firm, Siegel+Gale, engaged CooperKatz to drive greater awareness of the firm and further position its executives as thought leaders in marketing, branding and creative design.

CooperKatz has focused on generating exposure for the firm’s research, insights and client work in top-tier business and trade media, identifying speaking opportunities for its executives and extending the impact of Siegel+Gale’s direct engagement through online and social channels.

We have secured significant byline placements for the firm’s top leaders, including a Forbes.com commentary piece and recurring columns in ClickZ and Huffington Post. Outreach pegged to breaking news has secured editorial coverage of Siegel+Gale perspectives on the Starbucks logo redesign and the branding challenges of Oprah’s OWN network in such publications as Adweek and Media Post. CooperKatz support of consumer research conducted by the firm around new fuel efficiency label designs proposed by the EPA garnered a slew of coverage in outlets like Reuters, Chicago Tribune and Miami Herald  – as well as such targeted online channels as Cars.com, The Mother Nature Network, Autoblog.com and Greenwire.