Common Language Products are sophisticated code sets that identify all elements of a telecommunications network and facilitate interoperability. The Bell Telephone system, Telcordia’s predecessor, originally created these codes; however, as the telecom space exploded with new competitors, the company needed to proactively market Common Language products to a huge array of industry participants.
CooperKatz began its relationship with Telcordia by facilitating a process that led to a compelling positioning/value proposition: Common Language® products…we make your netWork. Under this theme, we built an integrated marketing campaign that included bylined articles, case histories, industry trade press coverage, a customer testimonial CD-ROM, customer meetings and Web site communications. We also developed a consistent design for all marketing literature, from press kit covers to product brochures.
