CooperKatz is the longstanding public relations agency-of-record for the Association of National Advertisers (ANA), the premier trade group representing more than 400 companies with over 9,000 brands that collectively spend some $200 billion in marketing communications.

The ANA’s goal is to be positioned as leading the marketing community and an indispensable resource to marketing professionals.

As the ANA’s communications partner, CooperKatz has a high-level seat at the strategic table. We help the ANA address controversial issues, including behavioral targeting, direct-to-consumer pharmaceutical advertising and marketing to children. We also support the Association’s robust thought leadership program by writing speeches and bylines, disseminating research findings and publicizing its many industry conferences and forums. CooperKatz also supports the advertising industry’s triennial negotiations with the talent unions, as well as several special member programs – including the Alliance for Family Entertainment and the Food Initiative. In addition, we produce and stage the ANA’s signature event, the ANA Annual Conference, which is attended by over 1,000 marketing and media executives.

As a result of CooperKatz’ efforts, the ANA and its CEO have become ‘go-to’ resources for dozens of reporters who want insights and perspectives on the marketing industry, and ANA media coverage has grown to a dominant level across both trade and top-tier media outlets.
 
   

As part of our thought leadership campaign for the ANA, CooperKatz first established a blogging platform in 2005 so that Association senior executives could share their perspectives on a wide array of industry issues.

Today, three ANA blogs address a range of different marketing concerns. ‘Marketing Musings’ is the blog of CEO Bob Liodice, who comments on major industry trends and challenges. ‘Regulatory Rumblings’ is the blog of Dan Jaffe, EVP/Government Relations, who posts about governmental actions and public affairs issues affecting marketers. ‘Marketing Maestros’ is a blog co-authored by several senior ANA leaders, who share marketing best practices and insights.

These blogs have become an important thought leadership channel for the ANA as well as a public record of its perspectives and positions. Many trade journalists subscribe to the platform’s RSS feeds and routinely quote ANA blog posts in their coverage.
 
   

The Association of National Advertisers (ANA) Annual Conference is the premier industry event for the marketing community. Each year, more than 1,000 senior media and marketing executives gather for this content rich, professionally produced three-day gathering featuring speeches, panels, videos, award presentations and celebrity entertainment – all dramatically staged with custom sets, lighting, design and graphics.

As the Association’s long-time events, public relations and marketing partner, CooperKatz has produced this conference since 1997. 

Among our many responsibilities, we work with the ANA to set the agenda including presentations by CEOs and CMOs of prominent U.S. corporations and advertising agencies. We also design the overall look, feel and theme of each year’s conference; develop pre-conference materials; design the stage set; and create speaker introductory PowerPoint presentations and other graphics. Onsite, we oversee all production and staging; coordinate with some 15 guest speakers regarding their presentations; schedule and run all rehearsals; and orchestrate gala evening events with high-profile entertainment acts.