To assist Invest Northern Ireland, the economic development agency for Northern Ireland, CooperKatz implemented a year-long integrated marketing campaign that included public relations, events, advertising placement and direct communication with prospects.

CooperKatz utilized an array of PR techniques to seed stories – from writing/distributing press releases, to writing/placing bylined articles, to developing customized pitches for media serving vertical industries of importance to INI, to lining up multiple interviews at site selection trade shows. Many positive stories resulted, positioning Northern Ireland as an appealing venue for software development, call centers and back office functions. Major placements included articles in American Banker, U.S. Banker, Bank Technology News and Waters.