As a senior account executive at CooperKatz, Maria Martinez provides strategic, tactical and creative support for Siegel+Gale, a global branding firm, and Polar, the leader in heart rate monitoring and fitness assessment technologies. She also contributes to the CooperKatz Cogence® practice, developing strategies and programs to leverage in social and consumer generated media channels.
In addition to her current clients, Maria previously handled public relations planning and execution for a variety of companies in the consumer and business-to-business sectors. She supported Zipcar’s regional efforts and more than 120 university markets; the National Association of Insurance Commissioners; Popeyes Louisiana Kitchen; Jackson Hewitt Tax Services; and The Partnership for a Drug-Free America, in which she targeted both English and Spanish-speaking media outlets. Maria also built strong digital capabilities with her work on MSN, focusing on building their social media presence and relationships with key bloggers.
Prior to joining CooperKatz, Maria worked as both a public relations/marketing intern and research assistant at the University of Florida. Her responsibilities included announcing major contributions to the University, supporting its capital campaign and researching healthcare issues affecting the U.S. Hispanic community. In addition to her public relations experiences, Maria has a strong background in the tourism industry, having worked for Alamo Homes Group, a company that specializes in marketing vacation homes and other real estate properties.
Maria holds a bachelor's degree in public relations with two minors in communication studies and business administration from the University of Florida.
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