As an account executive at CooperKatz & Company, Katy Layton serves as a key member of the Coldwell Banker Real Estate LLC, Noblis Center for Health Innovation and Petfinder.com account teams. She has a passion for combining creative thinking with smart business strategy – something she brings to all of her client assignments.
Since joining the agency in 2007, Ms. Layton has supported numerous communications initiatives for her clients. She helps to plan and drive ongoing media relations outreach for Petfinder.com and Coldwell Banker Real Estate, and is noted for brainstorming fresh angles and approaches to meet client objectives. She works to build the leadership profile of the Noblis Center for Health Innovation by fostering media relationships, helping to develop a targeted advertorial campaign and securing multiple thought-leadership byline articles and conference speaking opportunities.
Ms. Layton has also built strong capabilities in the digital arena, conducting viral outreach for the online launch of ShopVogue.TV and heading in-depth social media monitoring for Colgate-Palmolive.
Prior to joining CooperKatz, Ms. Layton held several internships in marketing, event planning and public relations, and represented the University of Florida in two award-winning national communications competitions. She holds a bachelor’s degree in public relations from the University of Florida.
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