Especially regarded for the creativity and business insights he brings to solving communications problems, Andy Cooper has developed the strategies and led the execution of corporate positioning campaigns, issue management programs, brand marketing efforts and management/employee communications initiatives.
Career highlights include producing product introductions and sales campaigns for MetLife; launching the Answer Center and pioneering the use of infomercials for GE; managing the AT&T Olympic Torch Relay; and leading the U.S. Treasury's global introduction of the new $100 bill.
Prior to founding CooperKatz, he spent 21 years with Burson-Marsteller and held numerous senior management positions, including account group manager, director of creative services, president of the New York office and vice chairman of the company.
In 1996, along with college friend and Burson-Marsteller colleague Ralph Katz, he co-founded CooperKatz. Building on their diverse public relations experiences, CooperKatz quickly developed a strong, loyal client base across these sectors: healthcare, technology, consumer products, financial services, professional services, business-to-business, government, transportation and non-profit organizations. Reflecting the principals' philosophy of business, the firm stresses strong strategic thinking, breakthrough creativity and flawless execution - all delivered with a deep commitment to superior client service and exceptional results.
As one of the public relations industry's most experienced practitioners, Andy serves as a senior strategic and creative counselor to all accounts, leads the firm's media training practice and has served on the board of directors and executive committee of the Council of Public Relations Firms.
He holds a Bachelor of Arts degree from Grinnell College and a Master of Science from the Newhouse School at Syracuse University.
Contact Andy at acooper@cooperkatz.com.