As a senior digital specialist, Adam Baliban provides both strategic and tactical support for multiple clients at CooperKatz & Company. Since starting in digital during the “MySpace” years, he has been fortunate enough to participate and lead the building of successful digital and social media campaigns for multiple brands in the pharma, auto, QSR and fashion industries.
Prior to joining CooperKatz, Adam was an associate account director of Social Media at Wunderman working exclusively on the Land Rover account. He was also previously the manager of Digital Marketing at VF Corporation, where he headed up the digital and social media efforts for the Nautica brand. This client and agency side experience gives Adam great insight into the workings of PR from both perspectives.
Adam loves digital media, but is a musician at heart. A classically trained pianist and an avid drummer, he is a graduate of Berklee College of Music in Boston, MA.