Luna Newton joined CooperKatz with experience in strategic planning and public relations in the areas of consumer products and financial services. At CooperKatz, she serves as a senior account executive providing tactical and creative support for the Association of National Advertisers (ANA), Johnson & Wales University and The Physicians Foundation, a nonprofit organization that seeks to advance the work of practicing physicians and help facilitate the delivery of healthcare to patients.
Prior to joining CooperKatz, Luna served as a communications lead for Dapple Baby, where she managed retail accounts in the juvenile products industry across North America. She has experience providing support for major PR campaigns, developing effective vendor relationships and contributing to the growth of a successful brand. Luna also has experience developing online forums for product promotion and managing social media networks.
Previously, Luna served as a Brand Representative for Diageo, where she helped implement marketing plans for International Shoppes Duty Free. In London, Luna served as Marketing/PR intern for a design firm, where she evaluated media outlets and industry trends based on UK market reports.
Luna holds a master’s degree from The London School of Economics. She earned her bachelor’s degree from The George Washington University, and participated in a study abroad program at the University of Oxford.