As an account supervisor at CooperKatz, Maria Martinez drives public relations strategy and program execution for TD Bank, America’s Most Convenient Bank®, and Polar, the leader in heart rate monitoring and fitness assessment technologies. She also contributes to the CooperKatz Digital practice, which helps clients develop and execute effective social media, digital and content strategies. Maria brings to her work a commitment to strategic and creative thinking, as well as to ensuring that program results meet client business objectives.
At CooperKatz, Maria previously handled public relations planning and execution for a variety of companies in the consumer and business-to-business sectors. Her past accounts have included: Zipcar (including supporting regional efforts and more than 120 university markets); Siegel+Gale; The Guardian Life Small Business Research Institute; the National Association of Insurance Commissioners (NAIC); Popeyes Louisiana Kitchen; Jackson Hewitt Tax Service; and The Partnership at Drug-Free.org (formerly The Partnership for a Drug-Free America), for which she targeted both English and Spanish-speaking media outlets. Maria also built strong digital capabilities through her work on MSN, focusing on expanding the portal’s social media presence and relationships with key bloggers.
Prior to joining CooperKatz, Maria worked as both a public relations / marketing intern and research assistant at the University of Florida. Her responsibilities included announcing major contributions to the University, supporting its capital campaign and researching healthcare issues affecting the U.S. Hispanic community. In addition to her public relations experiences, Maria has a strong background in the tourism industry, having worked for Alamo Homes Group, a company that specializes in marketing vacation homes and other real estate properties.
Maria holds a bachelor’s degree in public relations with minors in communication studies and business administration from the University of Florida.