CooperKatz offers a full-service public relations capability to a national client base across these industry sectors: consumer products/services, financial services, technology, telecommunications, healthcare, professional services, business-to-business, government and non-profit organizations.  Core capabilities include:

• Brand development
• Communications strategy
• Program development
• Editorial services (press materials, speeches, bylines, op-eds, promotional copy)
• Media training
• Corporate communications
• Internal communications
• Marketing communications
• Public affairs
• Media relations/placement
• Online strategy

CooperKatz was an industry leader in establishing a practice devoted to understanding and leveraging consumer generated and social media channels. This practice helps clients:

• Find their online evangelists/critics
• Listen to them actively and transparently
• Engage influencers in an online dialogue
• Empower evangelists to shepherd the organization's message

We factor Cogence® into every client engagement, with expertise that includes:

• Developing holistic social media strategies for brands
• Monitoring social media channels for specific brands, issues, customer comments, competitive activity, trends and themes
• Conducting high level blogger relations with ‘professionalized’ blog outlets and platforms
• Staging virtual press conferences that use Webinar formats to brief both social and mainstream media
• Conducting smart, ground-level seeding across the blogosphere and social networking sites
• Establishing/maintaining corporate, fan, event and other types of blogs
• Establishing/maintaining Facebook pages for brands or events
• Creating branded YouTube channels and broad-based video seeding strategies
• Strategizing and producing videos for the Web
• Designing interactive experiences – including quizzes, contests and promotions – that can be used across multiple venues such as Facebook or brand sites
• Developing relevant strategies around fast-growing channels such as micro-blogging
• Leading online crisis preparedness planning

CooperKatz Productions conceives, writes, designs and produces corporate meetings and special events, as well as a wide range of multi-media creative elements, including business presentations, videos, exhibits and collateral materials. 

Each CooperKatz production combines a strong, strategic understanding of the client’s communications objectives with breakthrough creativity that effectively engages, educates, persuades and motivates target audiences.  In-house capabilities include:

• Brainstorming facilitation
• Video production/editing
• Design/graphics for digital and printed materials/presentations (brochures, publications, sales/promotional literature)
• Creative direction/production management/on-site staging