Is it weird to say that I had a great rejection call today? Well I did. Allow me to explain…
When it comes to new business, no batting average is perfect. You can have a stellar team, amazing ideas and great chemistry with a prospective client and still come out in second place. And in other cases…well, sometimes you just strike out big-time.
Win-some, lose-some. This is a rule of business (and life), and certainly not unique to PR agencies. But what really interests me is the rejection itself – what form it takes and (at the risk of being unintentionally funny) how it’s “executed.”
