Anniversary Campaigns Worth Celebrating
June 04, 2013, 12:40pm posted by
Recent studies indicate that the average life expectancy of firms in the S&P 500 is only 15 years. It is also well documented that most small businesses fail in the first five years in operation. So it’s fair to say that if an organization makes it past these milestones, it means something – and presents the perfect opportunity to share with key stakeholders and the media how and why a company has thrived, and the scope of its broader impact. In celebration of CooperKatz’s own 17th anniversary in May of this year, we thought we’d take a moment to reflect on the advantages of developing an anniversary program and revisit some of our favorite client campaigns.