Most things in public relations cannot be learned from a college textbook. That’s not to say that studying PR isn’t important, because it is (Thanks UF!). But becoming a skilled PR professional comes from immersing yourself in the knowledge of coworkers and the industry. And as a young professional, this process includes discovering your capabilities and how to become a valuable team member at work.

Looking back on my first year at CooperKatz & Company, I found the following three skill sets truly sparked my growth and are important areas for young, ambitious professionals to embrace in the workplace. 

This spring, CooperKatz has two interns: Zoë Hoffmann, a junior at Hofstra University, and Ryan Halas, a junior at The New School. 

Learn about what they’re studying, their favorite websites and more in our latest blog post. 

Conferences are a well-known tool to the PR practitioner. For clients, the ability to meet and network with a target audience, announce a new product, make a keynote speech or leverage their brand on the show floor are all benefits of attending a conference. In addition to these benefits, many clients also seek to connect one-on-one with media. But is the divide between media and attendees becoming too wide? 

In honor of International Women’s Day this Saturday, we want to recognize our very successful and inspiring CK female leaders, and share their advice for young women professionals.

 It’s no secret that Alfonso Cuarón and the technical team behind the movie ‘Gravity’ swept the 2014 Oscars, taking home a whopping seven gold statues. But, in the end, who was the biggest winner of the Oscars – Ellen DeGeneres, Twitter or the selfie?