CK in PR News: Why PR Owns Social Media
August 30, 2013, 4:30pm posted by
Many companies turn to agencies to conceive and drive social media strategy and execution. While PR practitioners were among the first to take a lead in social media management, today marketing, advertising and digital firms are all big players in the social realm. Each group brings its own expertise and insights to the space. However, there remains a consistent question in the marketplace about which discipline should be designated as the “go-to” social media partner.
CooperKatz President and CEO, Anne Green, offers her perspective in the August 26th issue of PR News on why PR should take the “pole position” on an organization’s social media team.