Industry Insights: Takeaways from the PR Council’s Critical Issues Forum
November 09, 2015, 11:04am posted by Laura Vinci
Members of the CooperKatz team recently attended the PR Council’s Critical Issues Forum. This annual forum opens a dialogue with firms across the nation to address the industry’s most compelling topics, ranging from “influencers” to CMOs to strengthening the client-agency relationship. A range of PR and marketing executives and experts participated in panels to discuss what the industry can do to improve and offered actionable insights on how to be more efficient agencies.