Thought Bubble
What was your favorite topic in high school? Math, Science, English or Personal Finance? Oh wait, you probably didn’t have a personal finance class. Have you ever stopped to wonder why you were never taught how to handle something that touches your life every day?
Conferences are a well-known tool to the PR practitioner. For clients, the ability to meet and network with a target audience, announce a new product, make a keynote speech or leverage their brand on the show floor are all benefits of attending a conference. In addition to these benefits, many clients also seek to connect one-on-one with media. But is the divide between media and attendees becoming too wide?
Looking back over the past year, a moment that stands out is finishing my master’s degree in communication. But what I am truly grateful for is that I live in a country that supports the freedoms of women to be educated, live independently and support ourselves financially.
BIC pens recently released the “BIC for Her” line of pens. Marketed as “Elegant design - just for her!” and “Thin barrel to fit a woman's hand,” these pens have ignited a snarky social media movement.
BIC’s response? Silence.