Media relations is still one of the most critical and central aspects of PR. For an Account Coordinator (AC), working closely with media for the first time can be a daunting task. However, most ACs don’t realize that close at hand, they have a constant ally and a loyal resource that will help them overcome their initial reservations and get results. What is it? The good old fashioned telephone.

This week, a team of 10 CK employees participated in the 2010 JPMorgan Chase Corporate Challenge in Central Park. This is the second year CK has participated in the 3.5 mile race. Though the evening was extremely humid, Team CK still had a great experience.

CooperKatz is looking for another great senior account executive.  Could it be you?

Last week I was invited to participate with a client in a week-long gathering of their PR practitioners from around the world. The company, Amway (for American Way), began in Ada, Michigan in 1959 as a model of entrepreneurialism and free enterprise. It now conducts 90 percent of its business outside of the U.S. Over those 51 years, it built itself into a diverse, multicultural company that operates local businesses in approximately 80 markets around the world. This is very different from a U.S. company that opens a few offices around the world headed by executives sent from HQ.

So how did my experience differ from a meeting of U.S. colleagues and what did I learn in the process?  Read on to see…

We’re proud to officially announce today that apparel manufacturer Garan Incorporated, a Berkshire Hathaway company, has retained CooperKatz as its public relations agency of record to promote Garanimals^®, its iconic line of children’s clothing, shoes and toys sold exclusively at Walmart.