With the new president’s ability to dominate the news cycle, we’re officially experiencing a new media relations reality. Heather Caufield weighs in on how communications professionals can navigate the changing (and challenging) waters.

Clare Hollingworth, the reporter who broke news about start of WWII passed away at 105 years old this week. Her incredible life and passion for journalism has a lot to teach us about the communications industry. We salute you, Clare!

Number one pitching tip from national broadcast producers? Watch the show before you pitch. Learn more about this and other tips for getting interest from national broadcast producers in our newest blog post from Account Executive Annik Spencer. 

Account Executive Alyssa Chard shares the top 5 tips for pitching media she learned at a recent PRSA "Meet the Media: Healthcare" event.

It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and should be a goal for all trade media.