Thought Bubble
Today we learned that CooperKatz, along with our clients the Philadelphia Eagles and SolarBlue, won the SABRE Award for best newspaper placement of 2010! To recap, our program announced the Eagles’ plan to power Lincoln Financial Field with a combination of onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated renewable energy.
The August 1 issue of PRWeek honors Anne Green as one of the public relations industry’s "40 Under 40" leaders. PRWeek acknowledges what CK staff and clients have always known – that Anne is a true ‘renaissance PR professional’ – someone who combines great intellect, creativity and sensitivity in practicing our profession.
A key goal of the thought leadership program CooperKatz is executing for Guardian Life Insurance Company of America is to position the company as an insightful ‘go-to resource’ on small business owners in America. The campaign is not only gaining traction with media, it’s also getting recognized in academic circles!
Check out comments from CooperKatz principal, Andy Cooper, in today’s issue of The Firm Voice, the online publication of the Council of Public Relations Firms.
In the piece titled “PR Firm Stimulus Package: Eleven Practical Strategies for Stimulating Business in 2010,” Andy shares insights on how re-launching our agency’s Web site expanded into a broader and highly-valuable exercise in reconnecting with what makes us unique – as well as rethinking how we present ourselves through all channels.
The Guardian Life Insurance Company of America, one of the largest and oldest mutual life insurers and a leading provider of employee benefits for small and mid-sized companies, has retained CooperKatz & Company to create and execute an ongoing national public relations campaign positioning the company as a thought leader in understanding America’s small businesses.