Everyone at CooperKatz is thrilled by our recent wins at the 2014 Public Relations Society of America (PRSA) Silver Anvil ceremony!
Our agency took home the prestigious Silver Anvil Award, as well as a Silver Anvil Award of Excellence, from the ceremony held on June 12 in New York City.
We received the 2014 Silver Anvil Award for our “Alliance to Advance Patient Nutrition” campaign in the “Public Service: Partnership” category.
We also received the 2014 Silver Anvil Award of Excellence for the “Owning the Banking Experience – TD Bank’s Mission to Understand and Deliver What Matters Most to Consumers”campaign in the “Marketing Consumer Services: Financial Services” category.
When I think about my daily life, it is easy to rack up things I am grateful for: my family; my friends both near and far, new and old; or my job at CooperKatz that has been a cornerstone of the past eleven years. But then I realized there is a thread that weaves through each one and keeps me constantly connected to all of them: social media.
Today, longtime CooperKatz client the ANA (Association of National Advertisers) convened its 99th Annual Conference. With 1,200 registered attendees, it is the organization’s largest gathering to date. The ANA is simultaneously kicking off the celebration of its 100th anniversary, a significant milestone that will be acknowledged across 2010.
As the first action to mark this centennial, Bob Liodice, president and CEO of the ANA, unveiled the Marketers’ Constitution. Comprised of 10 principles to which the ANA is asking all members of the marketing industry to pledge their commitment, the Constitution is dedicated to helping ensure that the marketing industry “thrives and continues to contribute significantly to the economic and social well-being of our society."