Pitching for Keeps: Building Relationships with Trade Publications
August 18, 2016, 11:29am posted by Becca Hare
It’s any publicist’s dream to call a reporter who knows our name, which companies we represent and even remembers our die-hard Green Bay Packers fandom. It’s even better when the reporter works at a publication that is extremely valuable for our clients. Although building relationships with reporters is no small feat, it’s certainly possible – and should be a goal for all trade media.