Senior Digital Specialist, Adam Baliban doesn’t normally don’t play the lottery, but he opened his wallet because of the anticipation and excitement he felt all around him. The types of topics that come along with something as popular as the Powerball jackpot, PR specialists have a plethora of story angles to choose from.

2016 is already starting to be a pivotal year.  Digital advertising is making some big changes with the FTC’s new native ad guidelines as well as the influx of new ad tech throughout the industry, and Twitter is starting to evolve with new anti-troll regulations. Read our News TiCKer blog to find out what else happened in the news this week.

It’s the start of the holiday season and no one can get started on spreading the cheer fast enough. From Microsoft wishing Apple ‘Happy Holidays’ to Mark Zuckerberg teaching his newborn daughter the value of giving, these are some of the best stories we’ve been sharing around the CK office.

This week we saw stories about a new social media network for PR professionals, the WSJ finally starting to get its content in front of Millennials by joining Snapchat, and more!

This week we heard from executive Chuck Porter on the status of the PR industry, how ad blockers may actually not be as beneficial as we thought and get ready to make way for Generation Z!