The term “award shows” is often associated with star-studded events like the Academy Awards or the Grammys. “Blinged out” celebrities arrive in black tie, red carpet-ready attire. They receive recognition for their multi-million or multi-platinum fame, all televised for the adoring fans at home. That wasn’t quite the scene as Andy Cooper and I left the office Monday around 5:45 p.m.

Today we learned that CooperKatz, along with our clients the Philadelphia Eagles and SolarBlue, won the SABRE Award for best newspaper placement of 2010!  To recap, our program announced the Eagles’ plan to power Lincoln Financial Field with a combination of onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated renewable energy.

CooperKatz clients the Philadelphia Eagles, in partnership with Solar Blue, recently announced plans to power Lincoln Financial Field with onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated, renewable energy.

CK collaborated with the Eagles’ production and public relations offices and Solar Blue executives to map out the strategic vision for the announcement / press event, conduct extensive media relations, develop a social media campaign, draft the event presentation and script, lead executive media training and manage production logistics.