“Thought leadership” is an often over-used buzzword in PR and communications. However, it is a critical piece when developing an authentically compelling and differentiated point of view for a client. SVP of Client Services, Meredith Topalanchik, discusses this type of strategy in further detail surrounding CK client Coldwell Banker and their presence at CES 2016. 

Account Coordinator, Annik Spencer was offered her position at CooperKatz & Company three months before she graduated from college. She shares her top six tips for college seniors who want to land their dream job before they graduate from college. 

Senior Digital Specialist, Adam Baliban doesn’t normally don’t play the lottery, but he opened his wallet because of the anticipation and excitement he felt all around him. The types of topics that come along with something as popular as the Powerball jackpot, PR specialists have a plethora of story angles to choose from.

Manager, Client Services, Katy Hendricks, shares insights on how partnerships and integration were a major theme at CES 2016. 

2016 is already starting to be a pivotal year.  Digital advertising is making some big changes with the FTC’s new native ad guidelines as well as the influx of new ad tech throughout the industry, and Twitter is starting to evolve with new anti-troll regulations. Read our News TiCKer blog to find out what else happened in the news this week.