CooperKatz & company, inc.

Foster A Lonely Pet for the Holidays
December 23, 2009, 3:12pm posted by Katy Layton

Everyone deserves a home, even if it’s just for the holidays. Inspired by the book and Hallmark Hall of Fame movie “A Dog Named Christmas,” Petfinder.com launched the first-ever “Foster A Lonely Pet for the Holidays” program, giving families the chance to welcome an adoptable pet into their home for the holiday season (ideally from Christmas Eve until New Year’s Day).

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Coldwell Banker Home Price Comparison Index Mines Key Affordability Trends
October 07, 2009, 8:19pm posted by Katy Layton

Each year, the Coldwell Banker Home Price Comparison Index (HPCI) provides an apples-to-apple comparison of similar 2,200 square foot, four-bedroom, two-and-a-half bath homes in the United States and a sampling of International markets. And each year, a list of the top 10 most affordable and expensive markets is released to the media.

With the U.S. real estate market still very much in recovery mode, CooperKatz worked with Coldwell Banker to identify unique and timely trends from this year’s HPCI data. One key trend we found is related to a “side effect” of the $8,000 Federal tax credit for first-time homebuyers. In speaking about the impact this tax credit, Coldwell Banker CEO Jim Gillespie has noted that while this has been a helpful stimulus plan for those who have never owned a home, the credit has done little to support or spur on the “move-up buyer” (those who already own a home and may be considering moving or upgrading). In examining the data from this year’s HPCI, CooperKatz and Coldwell Banker noted that Americans can find a home similar to the sample indexed for the HPCI for under $200,000 in more than 80 U.S. markets across the nation. This is a positive trend for those move-up buyers who, in many markets, might not think they can find a four-bedroom home for this price. These move-up buyers are, as Gillespie notes, critical to fully rejuvenating the housing industry and the overall U.S. economy. So this trend became an important part of the HPCI story shared with both “mainstream” and “social” media outlets.

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Pets in Weddings
June 24, 2009, 11:06pm posted by Katy Layton

Petfinder.com recently asked its visitors if they included their favorite feline or puppy pal in their weddings. The response was so great that CooperKatz identified an emerging trend, contacted the media and secured multiple hits including stories in USA Today and the Associated Press, which featured brides who adopted from Petfinder.com and were married with their pets by their side. With more than 100 pick-ups of the AP article alone, Petfinder.com can say “I do” to being a wedding resource.

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Petfinder.com Loves to LOL!
June 15, 2009, 11:39pm posted by Katy Layton

Petfinder.com Loves to LOL! To promote Adopt-A-Shelter-Cat-Month in June, CooperKatz initiated a partnership between Petfinder.com and Icanhazcheeseburger.com. The two-week program launched June 15. Petfinder.com Web site visitors were encouraged to visit any adoptable cat page on Petfinder.com, click on the cheeseburger icon below the photo, caption the photo in their best LOLCats language and then share the link with their kitteh-loving friends. The images were posted on Icanhazcheeseburger.com. Some of the captioned kittehs can be seen here, here and here. The partnership was featured on Atomictown.com, Brandfreak.com, Los Angeles Time’s LA Unleashed and The Baltimore Sun’s Unleashed.

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Top Five Most Pet Friendly Airlines of 2009
June 03, 2009, 11:42pm posted by Katy Layton

With summer travel a timely topic in the news, CooperKatz worked closely with travel and pet reporters to announce the Petfinder.com “Top Five Most Pet Friendly Airlines of 2009.” Counting down, the most pet friendly airlines include: (5) United Airlines, (4) American Airlines, (3) Airtran, (2) Jet Blue and the number one airline was Continental. The list was highlighted on MSNBC.com and in The Washington Post. The rankings were also featured in a number of blogs including Animal Crazy at OrlandoSentinal.com, Tails of the City at SFgate.com, and Creature Feature at blogs.Augusta.com.

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Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.