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Deadline to the holidays at CooperKatz
December 16, 2010, 2:57pm posted by
Melissa Connerton
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As the countdown to 2011 continues, we’re making our (deadline) lists…and checking them twice. Like most companies, the work doesn’t slow down just because the holiday lights and mistletoe go up.
Following up last year’s “Have a Snuggie Holiday” hit, CooperKatz is pleased to present “The Deadline” – a fun, festive video homage to the time-crunched moments we all have and the ways we ‘make it happen’ all throughout the year.
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Salinger’s Lessons for PR
February 25, 2010, 3:51pm posted by
Melissa Connerton
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I was speaking with a friend recently regarding the passing of author J.D. Salinger. His initial comment – “How would anyone ever know?” – was both facetious and understandable. Notorious for guarding his privacy, Salinger is the opposite of many clients for whom we work – organizations eager to share their expertise and build their presence in their respective industries and among key constituencies.
While Salinger’s particular approach to his work and career was extreme for even the most publicity-shy among us, there is a lesson here for the communications field. There is a time to be visible and proactive, and there is a time to step back from the limelight. There are times to talk, and there are times to listen and observe.
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Keeping Higher Education Affordable
February 23, 2010, 1:00pm posted by
Melissa Connerton
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The high price of higher education is something with which many families are struggling – and many institutions are working to balance. President Russell K. Osgood of CooperKatz client Grinnell College in Iowa shares his perspective on keeping the college experience sustainable in this exclusive article for Forbes.com, secured by CooperKatz.
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Signs Ahead for 2010
January 04, 2010, 5:05pm posted by
Roberto Lebron
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Yes it’s the start of a new work week, but also the first Monday of the new year and the new decade! Goodbye "Uh-Ohs" and hello "Aught Ten"!
Time to move on from debates on whether 2000-2009 was the ‘worst decade…ever’ (as well as arguments over whether the new decade starts now, or in 2011). We’re onward and upward here at CooperKatz – looking forward to what awaits us, our client partners and the PR industry as a whole in the year to come. So while we hope for the best and know there are never any guarantees, here’s our initial take on the road ahead and a few of the signs we’re seeing.
Buckle up and let’s roll!
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