Finally the rain, which dampened everyone’s spirits earlier in the week, broke and a gorgeous Spring day emerged on Friday.  So a few team members decided to keep the bounce in everyone’s step with a surprise Easter egg hunt! 

Yes it’s the start of a new work week, but also the first Monday of the new year and the new decade! Goodbye "Uh-Ohs" and hello "Aught Ten"!

Time to move on from debates on whether 2000-2009 was the ‘worst decade…ever’ (as well as arguments over whether the new decade starts now, or in 2011). We’re onward and upward here at CooperKatz – looking forward to what awaits us, our client partners and the PR industry as a whole in the year to come. So while we hope for the best and know there are never any guarantees, here’s our initial take on the road ahead and a few of the signs we’re seeing. 

I usually cringe when I hear PR people say, “I got into PR because I'm a ‘people person.’" A “people person”…really?  It seems like a given that anyone in the communications field would like working with people. But recently I participated in two public relations / communications events that again reminded me of the ‘P’ in PR, and what personal relationships mean to our profession. 

CooperKatz has added another Discovery Digital Media Group Web site to its list of clients!  After continued success with Petfinder.com since 2005, CooperKatz is now PR agency of record for HowStuffWorks.com.  This award-winning online source, which provides credible and easy-to-understand answers on thousands of everyday topics, has been recognized with multiple Webby Awards and has been included on such high-profile lists as Time Magazine's "25 Web Sites We Can't Live Without" and PC Magazine's "Top 100 Web Sites."

Often it can seem like men and women are speaking different languages. But when it comes to buying a home – the biggest purchase that most people will make in their lives – good communication is more essential than ever. To find out how gender might influence the home-buying process, Coldwell Banker Real Estate LLC surveyed 1,000 people to see where men and women diverge in making the big decision.

It turns out that men and women are not so different after all – at least in some ways. For instance, when it comes to taking the lead on major financial decisions, almost 70 percent of respondents said it was actually mutual. And over half of both men and women agreed that a home’s security (or lack thereof) would be a deal-breaker.

But in other areas, men and women weren’t quite so similar. Women seemed more quick to make up their minds when purchasing a home – with a majority saying they knew a house was “the one” the first time they saw it. The majority of female respondents would rather live closer to their extended family than their job, while a majority of men said they’d prefer to live closer to work.

When it comes to deciding what to do with that crucial spare room, men and women agreed on the top three (and most practical) options: a bedroom; an office/study; or a family room/den. But that’s just part of the story. The number of men who wanted to turn that spare room into an entertainment center greatly outweighed the number of women who said the same thing. Maybe it’s called a “man cave” for a reason...