CooperKatz & company, inc.

Promoting a Kids’ Clothing Icon
June 01, 2010, 7:20pm posted by Rachael Adler

We’re proud to officially announce today that apparel manufacturer Garan Incorporated, a Berkshire Hathaway company, has retained CooperKatz as its public relations agency of record to promote Garanimals^®, its iconic line of children’s clothing, shoes and toys sold exclusively at Walmart.

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Signs Ahead for 2010
January 04, 2010, 5:05pm posted by Roberto Lebron

Yes it’s the start of a new work week, but also the first Monday of the new year and the new decade! Goodbye "Uh-Ohs" and hello "Aught Ten"!

Time to move on from debates on whether 2000-2009 was the ‘worst decade…ever’ (as well as arguments over whether the new decade starts now, or in 2011). We’re onward and upward here at CooperKatz – looking forward to what awaits us, our client partners and the PR industry as a whole in the year to come. So while we hope for the best and know there are never any guarantees, here’s our initial take on the road ahead and a few of the signs we’re seeing.

Buckle up and let’s roll!

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ADCOLOR Industry Coalition Launches Membership Initiative
October 05, 2009, 11:29pm posted by Rachael Adler

CooperKatz today helped the advertising industry launch a critical new initiative. The ADCOLOR Industry Coalition announced that it is expanding into a full-fledged, industry-wide membership organization that will focus on strengthening retention so that diverse candidates who join the industry stay and have robust careers.

Spearheaded by the ADVERTISING Club of New York, American Advertising Federation (AAF), American Association of Advertising Agencies (4As), Association of National Advertisers (ANA), Arnold Worldwide and Omnicom Group, the ADCOLOR Industry Coalition will build upon the industry’s many current programs that educate and recruit talent, honor outstanding multicultural marketing campaigns and recognize successful multicultural professionals.

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Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.