Thought Bubble
I recently picked up Malcolm Gladwell’s book, “The Tipping Point,” written a decade or so ago about how “little things can make a big difference,” or essentially – how seeds of ideas become full-blown trends.
When the book was first published in 2000, we were just starting to see social media becoming a trend unto itself. In the late-90s it started with blogging, as people started to express themselves both personally and journalistically in a shiny, new and engaging platform. Less than a decade later, Facebook and Twitter took the social media world by storm, bringing an even more micro-personal and instantaneous nature to social networking. Now we’re watching it again with Pinterest – a trend spreading so fast that it is literally redefining “word of mouth” as I write.
Meredith muses about starting out in the PR industry and asks – what was your first job like, how did you get there and what advice do you have for students entering the workforce this summer?
Online privacy is a hot topic for everyone, and CooperKatz dove headfirst into the issue for our client, the Digital Advertising Alliance (DAA), a self-regulatory body that develops industry best practices and effective solutions for consumer transparency and choice.
CK’s role was to help the DAA spotlight the effectiveness of its Self-Regulatory Program, designed to give consumers enhanced control over the collection and use of data regarding their Internet viewing for interest-based advertising purposes – working alongside policymakers.
Meredith muses about embracing new social channels like Pinterest and asks - what do you do throughout the day to keep up with clients and understand their business better?
As I was conducting my daily ritual of reading The New York Times yesterday morning, I stumbled across an Op-Ed piece that got me thinking – and it’s clear that I wasn’t the only one.
The letter, or rather, the treatise, has already garnered significant attention. “Why I Am Leaving Goldman Sachs” was written by a seasoned Goldman executive who had risen through the ranks of the firm for over a decade. The reasons for (and particularly the method of) his departure may seem over-dramatic or inconsequential to some. Yet they are – or rather, should be – an important reminder that it’s not just all about the work that we do (whether as investment bankers, PR professionals, or as hairdressers or massage therapists) but also the context in which we do it – and attitudes of those around us.