|
|
10 Critical Steps to CSR Success
July 23, 2009, 1:00pm posted by
|
Cycles of “negativism” from policymakers, the media or the general public about corporate business practices are nothing new. But when the going gets tough from a reputation standpoint, many companies begin searching with greater urgency for ways to rebuild trust with consumers and shift perceptions in an authentic, meaningful way. One way to accomplish this is through a corporate social responsibility (CSR) program.
At CooperKatz, we work closely with our clients to identify the nexus between their corporate mission, goals, key stakeholders and important social causes. Finding this intersection helps us design CSR programs that companies enthusiastically embrace and support – not just “at the top,” but throughout an organization. To guide our own strategic process, we’ve established “10 Principles for a Successful CSR Program” for developing and evaluating CSR opportunities.
Permalink
Read more
|
Guardian Selects CooperKatz!
July 15, 2009, 5:41pm posted by
Andy Cooper
|
The Guardian Life Insurance Company of America, one of the largest and oldest mutual life insurers and a leading provider of employee benefits for small and mid-sized companies, has retained CooperKatz & Company to create and execute an ongoing national public relations campaign positioning the company as a thought leader in understanding America’s small businesses.
Permalink
Read more
|
The Lingering Appeal of Print
July 13, 2009, 9:43pm posted by
Anne Green
|
I recently took what ended up being a pretty magical excursion to one of New York City’s newest public spaces – Governor’s Island. As my co-workers here at CooperKatz can attest, I have been so ‘proactively verbal’ and enthusiastic about this trip that I’ve had to swear I am not being paid by the New York City tourist board or Parks department.
But since this is not a travel blog, let me get to the point. And that point is about media consumption habits in our fragmented, digital, hyperactive age.
Permalink
Read more
|
Coldwell Banker “On Location”
July 01, 2009, 10:19pm posted by
Kathleen Reynolds
|
Coldwell Banker Real Estate LLC recently launched a branded “On Location” YouTube channel, which has attracted more than 200,000 visitors in its first month. Aimed at providing interactive, localized video content as a new way of looking at real estate, On Location currently hosts 1,700 videos, including home listings of houses, explorations of local communities and expert insights from real estate professionals.
Permalink
Read more
|
|
