This year, the Council of Public Relations Firms’ annual Critical Issues Forum was themed "Aftershock: Rebuilding Trust and Confidence in 2010.” Directly after the conclusion of the Forum, Ralph Katz and two other members of the Agency Management Committee (which is responsible for the Forum’s direction and content) were interviewed about their key takeaways from the event.

Check out comments from CooperKatz principal, Andy Cooper, in today’s issue of The Firm Voice, the online publication of the Council of Public Relations Firms.

From time to time I am copied on nice notes from clients following a great hit or the execution of a successful event. Recently, however, I was cc’d on one of the most satisfying thank you notes I have ever seen. It was from our client to the CooperKatz director on the account. What made this thank you extra special was that it was not connected with a specific spectacular result. Rather, it was an out-of-the-blue note about the team of people we have assembled to work with her.

A few months ago, CooperKatz led a Polar social media project dubbed the Polar “Journey to Wow!” contest. The contest lived on Polar USA’s Facebook page but we also tapped into their growing Twitter following as a way to connect with “Non-Facebookers” – Yes, it’s true, some people still do not use Facebook. Via status updates, a few tweets and private messages, we called on Polar users to share their personal stories with us…and share they did! I was amazed by the intensity of the stories and the explosion of emotions many revealed. And no matter how diverse their goals and stories were, Polar was always a part of the equation. I can go on for days discussing the stories, but that doesn’t really work for a blog post. Besides, you can still read many of the stories for yourself on the PolarUSA Facebook page or check out the amazing coverage of Isidro Alba, featured in his local paper, the Atlanta Journal-Constitution.  

Today, longtime CooperKatz client the ANA (Association of National Advertisers) convened its 99^th Annual Conference. With 1,200 registered attendees, it is the organization’s largest gathering to date.  The ANA is simultaneously kicking off the celebration of its 100^th anniversary, a significant milestone that will be acknowledged across 2010.