Today, longtime CooperKatz client the ANA (Association of National Advertisers) convened its 99th Annual Conference. With 1,200 registered attendees, it is the organization’s largest gathering to date. The ANA is simultaneously kicking off the celebration of its 100th anniversary, a significant milestone that will be acknowledged across 2010.
As the first action to mark this centennial, Bob Liodice, president and CEO of the ANA, unveiled the Marketers’ Constitution. Comprised of 10 principles to which the ANA is asking all members of the marketing industry to pledge their commitment, the Constitution is dedicated to helping ensure that the marketing industry “thrives and continues to contribute significantly to the economic and social well-being of our society."
