CK wins SABRE!
April 04, 2011, 3:09pm posted by Andy Cooper

Today we learned that CooperKatz, along with our clients the Philadelphia Eagles and SolarBlue, won the SABRE Award for best newspaper placement of 2010!  To recap, our program announced the Eagles’ plan to power Lincoln Financial Field with a combination of onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated renewable energy.

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‘Adopting’ the Internet
April 01, 2011, 11:00am posted by Luna Newton

At any given time on Petfinder.com, the largest online database of adoptable pets, there are more than 320,000 pets waiting for someone to give them the home they deserve. This year, Petfinder turns 15 years-old and celebrates more than 17 million adoptions since 1996.  To drive awareness about how many pets are in need of a family – while pursuing the goal of securing 2.5 million adoptions this year – CooperKatz helped Petfinder kick off its 15th birthday celebration with "Help Petfinder Adopt the Internet Day"on March 15.

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Training Pets and Saving Lives
February 08, 2011, 10:11am posted by Luna Newton

According to a survey conducted by Petfinder.com, the largest online database of adoptable pets, approximately 84 percent of animal shelters and rescue groups see family pets returned to them because of behavioral issues that could have been resolved with the proper training and resources. Sadly, these adoptable pets almost always have a harder time finding forever homes because their behavior problems were left untreated.  In celebration of National Train Your Dog Month, Petfinder.com partnered with Andrea Arden from the Association of Pet Dog Trainers (APDT) to launch Train FurKeeps, a program designed to teach families easy training techniques and ultimately decrease the number of pets relinquished to shelters.

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Eagles Kick-Off Renewable Energy Effort
December 06, 2010, 3:32pm posted by Kathleen Reynolds

CooperKatz clients the Philadelphia Eagles, in partnership with Solar Blue, recently announced plans to power Lincoln Financial Field with onsite wind, solar and dual-fuel generated electricity, making it the world’s first major sports stadium to convert to self-generated, renewable energy.

CK collaborated with the Eagles’ production and public relations offices and Solar Blue executives to map out the strategic vision for the announcement / press event, conduct extensive media relations, develop a social media campaign, draft the event presentation and script, lead executive media training and manage production logistics.

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Gauging Real Estate Affordability in America
October 14, 2010, 4:48pm posted by

Real estate trends and prices continue to dominate news headlines, as debates on just where the housing market may be headed rage on. In a move to add further insight (and in many cases, balance) to the conversation, CooperKatz client Coldwell Banker Real Estate debuted a new measure of affordability in the U.S. housing market in late September. The Coldwell Banker Home Listing Report is a snapshot survey of four-bedroom, two-bathroom home listings on coldwellbanker.com between February and August 2010 in nearly 300 U.S. markets and select Canadian markets where Coldwell Banker has a presence.

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Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.
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