Thought Bubble

CK in the News: A Call to Action on Measurement & Advice for New Leaders

October 08, 2014, 8:56am posted by Ben Murray

PR pros must break out of current measurement silos in order to more effectively report ROI. And when it comes to being a new leader in the PR industry, recognizing that you won’t have all the answers and embracing ambiguity are key. These are some of the thoughts and pieces of advice that CooperKatz President & CEO Anne Green shared with PR News and PR Tactics, respectively, in recent weeks. 

Exploring the Communications Decisions Following Recent Data Breaches

May 22, 2014, 10:29pm posted by Ben Murray

Few topics have dominated the news cycle over the past year as much as data security. From the Heartbleed debacle to the infamous Target breach, we as consumers have been fascinated – and horrified – by how un-private our private information and data truly appear to be. But if there’s a single most captivating aspect of these data security scandals, it might just be watching the companies responsible for them struggle to publicly react.

David Fuscus, CEO of Xenophon Strategies, Inc., one of CooperKatz’s partners in the Public Relations Global Network, recently wrote a blog post titled “Fixing Data Breach PR.” In the post, he examines how companies involved with recent data breaches have flubbed their resulting communications strategies, and offers insight into the considerations these companies likely had to make.

Thought Bubble is a space for members of the CooperKatz team to share whatever comes to mind - from news about our company and clients, to insights on the constant evolution of the marketing communications landscape.

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