Purchased in March by Twitter, Periscope is the latest and hottest social media platform. A bit like FaceTime for the masses it allows people to connect with anyone and everyone via video in live-time. Power users like Amanda Oleander have already become instant celebrities for leveraging the app as a personal live-broadcast channel, much like early YouTubers did ten years ago. 

Last week, I had the chance to test out Periscope for the first time for one of our clients, Coldwell Banker. 

At CooperKatz, we understand that creating and maintaining healthy financial habits can have a significant impact on both your personal life and your business. That is why we will be celebrating Financial Literacy Month throughout April on our blog and social media channels. 

Though traditional TV spots are still the reigning Super Bowl champions, social media has become a major contender in recent years. With viewers willing to share and engage about the game and the ads, it’s now crucial for brands to up their real-time marketing initiatives on the second screen – as we saw Sunday night.

Like many people, over the last week my Facebook feed has been flooded with videos of friends doing the #IceBucketChallenge. For those of you who haven’t seen it, the challenge is to pour a bucket of ice water on your head, post a video of it on social media and then nominate others to do the same. If you don’t complete the challenge within 24 hours, you’re asked to donate to the ALS charity of your choice. The purpose is to raise awareness about ALS. At first I was skeptical. But here’s why I think the challenge is working. 

Why are some companies wrapped up in social media disengagement and what should they do about it?