Thought Bubble
Last January, we asked CooperKatz team members what they thought might be in store in the worlds of communications and marketing for 2014. As we got excited for another potentially pivotal year in our industry, we decided to do it again. Here’s what some CKers are anticipating for 2015.
Today we say goodbye to another fascinating year in the world of news, media, marketing and PR. Check out this roundup of "best of 2014" articles.
Does communicating with an audience become moot if a brand is backing it?
CEO Anne Green speaks with PR News on the appointment of Becky Hammon as the NBA’s first full time assistant coach – and what lessons companies and organizations can learn when their culture changes.
Like many people, over the last week my Facebook feed has been flooded with videos of friends doing the #IceBucketChallenge. For those of you who haven’t seen it, the challenge is to pour a bucket of ice water on your head, post a video of it on social media and then nominate others to do the same. If you don’t complete the challenge within 24 hours, you’re asked to donate to the ALS charity of your choice. The purpose is to raise awareness about ALS. At first I was skeptical. But here’s why I think the challenge is working.