Major brands revamp their images all the time – with varying levels of success.  From the Uber rebrand fail that may have sent its head of design packing to Spotify and IHOP’s flat design revamps, check out a few of our favorite (and least favorite) rebrands of the last year. 

CooperKatz CEO, Anne Green spent nearly 25 years in marketing and public relations. She understands the many (many!) factors involved in the process of rebranding. She appreciates the delicate mix of art and science required. Our firm, CooperKatz, was even agency of record for highly-respected branding firm, Siegel+Gale, for nearly three years.

Anne gets the fact that criticizing a rebrand – and especially a logo redesign – is akin to throwing rocks in glass houses. But for the sake of Uber, she's going to do it anyway.

This year’s Puppy Bowl is poised to be a major media event, with brand partnerships ranging from Sheba cat food in the VIP suite at the special pup-sized GEICO Stadium to Uber’s pre-show Puppy Bowl promotion that brought real, live puppies to offices for puppy play time. Read on to learn more about the Puppy Bowl and how CooperKatz has partnered with puppies and brands of all kinds to help bring joy and create more homes for dogs. 

Nicki Haines, a junior at Ithaca College, is interning at CooperKatz this spring! Learn about her studies, post-graduation plans and more in our latest blog post.

Last week, our CEO Anne Green was honored at a luncheon for PR News’ Top Women in PR for 2015. To celebrate this recognition, we asked the CooperKatz team to share what they’ve learned from Anne and how her leadership has inspired the agency.